Ecommerce and digital marketing
E-Commerce & Digital Marketing
OORJA [PEP + ITT + Specialization in Microsoft Office]
Diploma Programme : Eligibility : 10+2
Duration : 1 year (II Semesters)
Affiliating Body : Rajasthan ILD Skill University, Jaipur
Semester-1 (6 months)
Module 1 : Understanding the Business of E-Commerce
- Importance of e-Commerce
- Market and Customers
- Emerging Trends
- Opportunities and Challenges
Module 2 : Digital Business Models
- B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges)
- B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator), C2C
Module 3 : Tools and Techniques of E-Business
- Technology and Internet requirements
- Website development and Hosting considerations
- Web based Market Research
Module 4 : Digital Marketing
- Digital marketing Strategy
- Search Engine Optimization SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Online Sales Promotion
Semester-2 (6 months)
Module 4 : Digital Marketing (Contd…)
- Email Marketing
- Inbound Marketing
- Web Analytics
- Facebook Marketing
Module 5 : Customer Acquisition
- Identifying Target Consumers
- Understanding Online Behaviour
- Channel Planning
- User Experience
- Revenue Generation
Module 6 : Business Operations
- Affiliate Networks & Vendor Management
- Shopping Carts & Online Payments
- Managing Inventory and Logistics
- Order Fulfilment
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